About Attenda

Our Mission

No-shows are more than missed appointments—they're lost revenue, wasted time, and unrealized potential. At Attenda, we believe every service professional deserves to be respected and compensated for their time.

We built Attenda to bring the same no-show protection that hotels have used for decades to salons, clinics, consultants, and service businesses of all sizes. Our mission is simple: protect your appointments so you can focus on what you do best.

How We're Different

• Fair to Everyone: We authorize cards without charging upfront. Clients only pay if they don't show up or cancel late.
• You're in Control: We never charge automatically. You decide when to apply a no-show fee.
• Seamless Integration: Works with your existing calendar. No need to change how you book appointments.
• Professional Communication: Your clients receive clear, professional confirmations that reflect well on your business.

Our Values

• Trust: We handle sensitive payment information with the highest standards of security and transparency.
• Simplicity: Complex problems deserve elegant solutions. Our tools are powerful yet easy to use.
• Fairness: We believe in protecting businesses while treating clients with respect and clarity.
• Support: Your success is our success. We're here to help every step of the way.

Our Team

Attenda was founded by service industry veterans who experienced the no-show problem firsthand. We're a small, dedicated team passionate about building tools that make a real difference for businesses.